Tuesday, September 12, 2006

MTLB #3 Interview with Richard Coad


Morrie interviews another great Advertising Week DC speaker. Richard Coad is the new executive creative director at MDB Communications, and the man who discovered Jared, the Subway spokesman. Richard talks about his days at Publicis Chicago (where he worked on that account) and his perspective on the industry at large.

It's a prelude to Mr. Coad's presentation on Tuesday Sept. 19th ~Finding the Big Idea: Discovering and Launching Subway's Jared Campaign~

So turn up the volume, then post a comment or two here on the blog, we always want the feedback.

See you at Advertising Week

HOW TO LISTEN AND SUBSCRIBE (FREE)

To subscribe using iTunes (PC or Mac) Click Here
To download the mp3 file directly click here (not as fun as subscribing).

Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com

Wednesday, September 06, 2006

MTLB #2 Interview with Fran Kelly


Ody has the distinct pleasure of talking with Fran Kelly, President & CEO of Arnold Worldwide. They rap about Fran's upcoming visit to DC for Advertising Week, where he will be leading the Breakaway Brands panel discussion.

Mr. Kelly is co-author of the recent book The Breakaway Brand: How Great Brands Stand Out

HOW TO SUBSCRIBE (FREE)

To subscribe using iTunes (PC or Mac) Click Here
To download the mp3 file directly click here (not as fun as subscribing).


Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com

Friday, September 01, 2006

Special video supplement for Advertising Week


It’s our foray into video podcasting. Not an actual MTLB show, but a :30 spot that you might have seen on TV lately.

It promotes Advertising Week DC, September 18-22, 2006. Now in its third year, Advertising Week DC celebrates the best of the marketing, media and advertising community with a week dedicated to networking, professional development and education. It’s a week of exciting events that include:

The domestic premiere of the 2006 Cannes Advertising Festival winners, Google’s presentation on Emerging Media Trends: “Eyeballs to Engagement”, and other great events including a how-to on building “Breakaway Brands” from Arnold Worldwide’s CEO, Fran Kelly. Don’t miss the fun, and all the buzz about Greater Washington’s marketing communications industry and its role in “Making Big Things Happen.”

For complete info, www.AdvertisingWeekDC.com

NOTE* this video podcast may not play on your video iPod, but it will play in iTunes. Hey, we’re still working out some bugs here.

We'll be back soon with another MTLB audiocast.