MTLB#11 Mobile marketing with Brad Beckstrom

Mobile marketing with Brad Beckstrom.

Chances are, most everyone in your target market has a mobile phone that does text messaging. Most have a phone that has the ability get the wireless web. And the great opportunity for advertisers is that people have these devices with them all the time, including when they’re shopping, having fun, and most importantly, not in front of a computer screen or a TV.

Mobile media is the fastest growing marketing trend worldwide. 89 percent of major brands are planning to market their products through text and multimedia mobile messaging by 2008.

Last month’s Ad Club luncheon was all about mobile marketing. The speaker was Brad Beckstrom, President of ApolloBravo in Arlington. Brad put on a great program that took us through a plethora of ways to employ mobile marketing for a variety of advertisers and situations.

This podcast is roughly 20 minutes of highlights from Brad’s one hour presentation.

About Brad Beckstrom:
President of ApolloBravo and co-founder/chief operating officer of Momentum Marketing. He has worked on wireless and interactive campaigns with Ogilvy, Crispin Porter and Bogusky, LM&O, and companies such as Miller Brewing Company and AOL. He has worked with developers in the U.S., and EU to create and deliver marketing campaigns to mobile phones and all types of wireless devices. He is currently leading research and innovation in the field using Bluetooth, multimedia messaging and GPS.

Big thanks to our sponsor, RGM Graphics.

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MTLB#10 Advertising Week DC preview

Advertising Week DC is like a holiday that just can’t get here fast enough. So Make The Logo Bigger brings you a preview of one of the many programs that will take place on Sept. 18&19. Neil Howe’s program “Marketing to generations, not to life stages” will help you truly understand your target audience. In this podcast, he tells us all about what he’s going to tell us all about (on the 19th, that is). Just listen to this audio podcast and you’ll understand. I promise.

Big thanks to Clean Cuts music and sound design and our newest sponsor, RGM Graphics.

HOW TO LISTEN AND SUBSCRIBE (FREE)

To subscribe using iTunes (PC or Mac) Click Here
To download the MP3 audio file directly click here
Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com

MTLB#9 interview with Design Army

In this enhanced audio podcast, Ody is joined by the founders of Design Army, Jake and Pum Lefebure. Former creatives at Supon Design Group, they started the firm out of their home in 2003. Today the army numbers 8 designers and growing. They've appeared in The One Show, won 16 awards at our 2007 ADDYs, and were the only firm in the DC Metro to win a Gold ADDY award at the national level this year.

You'll learn how they sell award-winning work to clients, their philosophy on the interactive space, what they look for when hiring a designer, and hear about the Gold ADDY-winning project they produced for the Signature Theatre.

This is an enhanced audio podcast, so if you’re listening on a video iPod, you'll see corresponding images on your screen. If you’re listening in iTunes, you'll also see the images (make sure your now playing window is open). These chapter pics will change during the podcast to show some of the work Pum and Jake talk about.

Big thanks to Clean Cuts music and sound design.

HOW TO LISTEN AND SUBSCRIBE (FREE)
To subscribe using iTunes (PC or Mac) Click Here
To download the AAC audio file directly click here
Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com

MTLB #8 The Voiceover Edition

Thwak, thwak, screeech--is this thing on? This audio podcast is all about casting and directing voice actors for radio, TV, web... Getting a magical read from the perfect talent. It starts with "Mimi's Big Chance," a harrowing tale of an agency producer's quest to save her career through the art of voice casting. Then Morrie Kayanan leads a roundtable discussion on the topic that includes Ody Leonard, Sheldon Smith, Kathryn Klvana, Lance Lewman and Bill Sherard.

You'll find out about a new casting site, ProducersHandyDandy.com, and there's even a guest appearance by the master, William Shatner.

Thanks to Clean Cuts Music and Sound Design and ProducersHandyDandy.com

HOW TO LISTEN AND SUBSCRIBE (FREE)

To subscribe using iTunes (PC or Mac) Click Here
To download the mp3 file directly click here (not as fun as subscribing).

Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com

MTLB #7 Addys retrospective video

If you were at the DC AdClub's March 15th Addy Awards gala, you might just find yourself in this video. If you weren't, you'll get a glimpse of what you missed. The event was at the Ronald Reagan Bldg. and was hosted by the Washington Improv Theatre.



Credits:
Cerebral Lounge: graphics and video editing
Clean Cuts: sound design
Lejeune: original music

HOW TO SUBSCRIBE TO THE PODCAST:

To subscribe using iTunes (PC or Mac) Click Here
To download the .mov file directly click here (looks better than YouTube)

Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com
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The Addys are coming

Here we have solid evidence that some people are taking the 2007 Addy Gala seriously. The Wallace Isaacs Team (WIT) is on the case!



Part ad show part dog show? With so many creatives together in one place, anything can happen. The 2007 Addy Awards event will be Thursday, March 15th. 6:00 pm at the Ronald Reagan Bldg. Get your tickets at www.dcadclub.com

Quicktime version

MTLB#6 with Addy Judge Tim Cawley of Hill Holliday

This audio podcast is a phone call with Tim Cawley of Hill Holliday. Tim is one of our general market judges for the 2007 Addy Awards. Interviewed by Ody from the podcast team, Tim talks about his new campaign for Dunkin Donuts -- America Runs on Dunkin. He also tells his story about how Tom Hanks got him into advertising, the benefits of social media, and why media is like a thanksgiving dinner.

Mr. Cawley is Sr. VP and Group Creative Director at a Hill Holliday in Boston. Before joining Hill Holliday last year, Tim worked at Mullen Advertising where he created breakthrough work on XM Satellite Radio, the Department of Defense and The Ad Council. A copywriter by trade, he started as a writer at Pagano Schenck & Kay in Boston. Tim then migrated to the Midwest where he worked at Carmichael Lynch/Minneapolis and then Y&R/Chicago as a creative director on Miller Brewing, Hard Rock Hotels, and Sears.

HOW TO LISTEN AND SUBSCRIBE (FREE)

To subscribe using iTunes (PC or Mac) Click Here
To download the mp3 file directly click here (not as fun as subscribing).

Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com