Mobile marketing with Brad Beckstrom.
Chances are, most everyone in your target market has a mobile phone that does text messaging. Most have a phone that has the ability get the wireless web. And the great opportunity for advertisers is that people have these devices with them all the time, including when they’re shopping, having fun, and most importantly, not in front of a computer screen or a TV.
Mobile media is the fastest growing marketing trend worldwide. 89 percent of major brands are planning to market their products through text and multimedia mobile messaging by 2008.
Last month’s Ad Club luncheon was all about mobile marketing. The speaker was Brad Beckstrom, President of ApolloBravo in Arlington. Brad put on a great program that took us through a plethora of ways to employ mobile marketing for a variety of advertisers and situations.
This podcast is roughly 20 minutes of highlights from Brad’s one hour presentation.
About Brad Beckstrom:
President of ApolloBravo and co-founder/chief operating officer of Momentum Marketing. He has worked on wireless and interactive campaigns with Ogilvy, Crispin Porter and Bogusky, LM&O, and companies such as Miller Brewing Company and AOL. He has worked with developers in the U.S., and EU to create and deliver marketing campaigns to mobile phones and all types of wireless devices. He is currently leading research and innovation in the field using Bluetooth, multimedia messaging and GPS.
Big thanks to our sponsor, RGM Graphics.
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3 comments:
Ody, that musical riff that you used as a "transition" between sections is from the fabulous radio campaign for Miller beer, no? (it was Miller, right?)
You're so close you can TASTE it. Right category, wrong brand.
haha its bud! my family works for anheuser bush ... did I cheat? nahhh.
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