MTLB#12 from the Silver Medal Award

Michael Jack receives the Silver Medal Award



If you missed the Silver Medal Award Luncheon on Nov. 28th, here's another chance to be inspired by the words of Michael Jack, president and general manager of NBC-4.

You'll feel like you were among those in a full ballroom at the Willard-Intercontinental in DC, brushing elbows with Bo Jones, Joe Krebs, Jim Handly, Wendy Rieger, Doreen Gentzler, Bob Ryan and others.

Big thanks to our sponsor, RGM Graphics. Music courtesy of Lejeune.

HOW TO SUBSCRIBE (FREE)

To subscribe using iTunes (PC or Mac) Click Here
To download the .MOV file directly click here
Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com

MTLB#11 Mobile marketing with Brad Beckstrom

Mobile marketing with Brad Beckstrom.

Chances are, most everyone in your target market has a mobile phone that does text messaging. Most have a phone that has the ability get the wireless web. And the great opportunity for advertisers is that people have these devices with them all the time, including when they’re shopping, having fun, and most importantly, not in front of a computer screen or a TV.

Mobile media is the fastest growing marketing trend worldwide. 89 percent of major brands are planning to market their products through text and multimedia mobile messaging by 2008.

Last month’s Ad Club luncheon was all about mobile marketing. The speaker was Brad Beckstrom, President of ApolloBravo in Arlington. Brad put on a great program that took us through a plethora of ways to employ mobile marketing for a variety of advertisers and situations.

This podcast is roughly 20 minutes of highlights from Brad’s one hour presentation.

About Brad Beckstrom:
President of ApolloBravo and co-founder/chief operating officer of Momentum Marketing. He has worked on wireless and interactive campaigns with Ogilvy, Crispin Porter and Bogusky, LM&O, and companies such as Miller Brewing Company and AOL. He has worked with developers in the U.S., and EU to create and deliver marketing campaigns to mobile phones and all types of wireless devices. He is currently leading research and innovation in the field using Bluetooth, multimedia messaging and GPS.

Big thanks to our sponsor, RGM Graphics.

HOW TO LISTEN AND SUBSCRIBE (FREE)

To subscribe using iTunes (PC or Mac) Click Here
To download the MP3 audio file directly click here
Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com

MTLB#10 Advertising Week DC preview

Advertising Week DC is like a holiday that just can’t get here fast enough. So Make The Logo Bigger brings you a preview of one of the many programs that will take place on Sept. 18&19. Neil Howe’s program “Marketing to generations, not to life stages” will help you truly understand your target audience. In this podcast, he tells us all about what he’s going to tell us all about (on the 19th, that is). Just listen to this audio podcast and you’ll understand. I promise.

Big thanks to Clean Cuts music and sound design and our newest sponsor, RGM Graphics.

HOW TO LISTEN AND SUBSCRIBE (FREE)

To subscribe using iTunes (PC or Mac) Click Here
To download the MP3 audio file directly click here
Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com

MTLB#9 interview with Design Army

In this enhanced audio podcast, Ody is joined by the founders of Design Army, Jake and Pum Lefebure. Former creatives at Supon Design Group, they started the firm out of their home in 2003. Today the army numbers 8 designers and growing. They've appeared in The One Show, won 16 awards at our 2007 ADDYs, and were the only firm in the DC Metro to win a Gold ADDY award at the national level this year.

You'll learn how they sell award-winning work to clients, their philosophy on the interactive space, what they look for when hiring a designer, and hear about the Gold ADDY-winning project they produced for the Signature Theatre.

This is an enhanced audio podcast, so if you’re listening on a video iPod, you'll see corresponding images on your screen. If you’re listening in iTunes, you'll also see the images (make sure your now playing window is open). These chapter pics will change during the podcast to show some of the work Pum and Jake talk about.

Big thanks to Clean Cuts music and sound design.

HOW TO LISTEN AND SUBSCRIBE (FREE)
To subscribe using iTunes (PC or Mac) Click Here
To download the AAC audio file directly click here
Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com

MTLB #8 The Voiceover Edition

Thwak, thwak, screeech--is this thing on? This audio podcast is all about casting and directing voice actors for radio, TV, web... Getting a magical read from the perfect talent. It starts with "Mimi's Big Chance," a harrowing tale of an agency producer's quest to save her career through the art of voice casting. Then Morrie Kayanan leads a roundtable discussion on the topic that includes Ody Leonard, Sheldon Smith, Kathryn Klvana, Lance Lewman and Bill Sherard.

You'll find out about a new casting site, ProducersHandyDandy.com, and there's even a guest appearance by the master, William Shatner.

Thanks to Clean Cuts Music and Sound Design and ProducersHandyDandy.com

HOW TO LISTEN AND SUBSCRIBE (FREE)

To subscribe using iTunes (PC or Mac) Click Here
To download the mp3 file directly click here (not as fun as subscribing).

Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com

MTLB #7 Addys retrospective video

If you were at the DC AdClub's March 15th Addy Awards gala, you might just find yourself in this video. If you weren't, you'll get a glimpse of what you missed. The event was at the Ronald Reagan Bldg. and was hosted by the Washington Improv Theatre.



Credits:
Cerebral Lounge: graphics and video editing
Clean Cuts: sound design
Lejeune: original music

HOW TO SUBSCRIBE TO THE PODCAST:

To subscribe using iTunes (PC or Mac) Click Here
To download the .mov file directly click here (looks better than YouTube)

Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com
We love COMMENTS so speak up.

The Addys are coming

Here we have solid evidence that some people are taking the 2007 Addy Gala seriously. The Wallace Isaacs Team (WIT) is on the case!



Part ad show part dog show? With so many creatives together in one place, anything can happen. The 2007 Addy Awards event will be Thursday, March 15th. 6:00 pm at the Ronald Reagan Bldg. Get your tickets at www.dcadclub.com

Quicktime version

MTLB#6 with Addy Judge Tim Cawley of Hill Holliday

This audio podcast is a phone call with Tim Cawley of Hill Holliday. Tim is one of our general market judges for the 2007 Addy Awards. Interviewed by Ody from the podcast team, Tim talks about his new campaign for Dunkin Donuts -- America Runs on Dunkin. He also tells his story about how Tom Hanks got him into advertising, the benefits of social media, and why media is like a thanksgiving dinner.

Mr. Cawley is Sr. VP and Group Creative Director at a Hill Holliday in Boston. Before joining Hill Holliday last year, Tim worked at Mullen Advertising where he created breakthrough work on XM Satellite Radio, the Department of Defense and The Ad Council. A copywriter by trade, he started as a writer at Pagano Schenck & Kay in Boston. Tim then migrated to the Midwest where he worked at Carmichael Lynch/Minneapolis and then Y&R/Chicago as a creative director on Miller Brewing, Hard Rock Hotels, and Sears.

HOW TO LISTEN AND SUBSCRIBE (FREE)

To subscribe using iTunes (PC or Mac) Click Here
To download the mp3 file directly click here (not as fun as subscribing).

Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com

MTLB#5 with Jeff Benjamin of Crispin Porter + Bogusky

In this audio podcast, Ody's guest is Jeff Benjamin, one of the interactive category judges for our 2007 Addy Awards. Jeff is interactive creative director for Crispin, Porter and Bogusky. Jeff joined CP+B in 2003, and has worked on brands like MINI, Method Soap, GAP, Victoria’s Secret, Virgin Atlantic Airways, Sirius Satellite Radio, Burger King and IKEA. Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners where he directed interactive on Hewlett-Packard, Saturn and Goodyear.

Jeff talks about judging award shows, how he got into the advertising world, and the Subservientchicken.com website he created for Burger King.


Already listened to this podcast? Add your thoughts by leaving a comment here.

HOW TO LISTEN AND SUBSCRIBE (FREE)

To subscribe using iTunes (PC or Mac) Click Here
To download the mp3 file directly click here (not as fun as subscribing).

Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com

MTLB #4 Video-cast from DC Cannes premiere

On Sept. 21st, Advertising Week DC hosted the domestic premiere of the 2006 Cannes Lions Advertising Festival winners. The podcast team was there...



Find out what Ad Club members know about the Cannes. Our first video podcast (vidcast, videoblog, vlog...) features member vignettes and an interview with David Baldwin, American judge in the outdoor category. Mr. Baldwin is ECD at Mckinney in Durham, NC. He talks about the 'rich pageant of our industry' that is Cannes, and if the festival weren't 4,000 miles away, this podcaster would definitely be there. David sheds some light on the judging process, the misfit creatives he hung out with, and why some relatively average ads can win international competitions.

HOW TO SUBSCRIBE TO THE PODCAST:

To subscribe using iTunes (PC or Mac) Click Here
To download the .mov file directly click here (not as fun as subscribing).

Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com

MTLB #3 Interview with Richard Coad

Morrie interviews another great Advertising Week DC speaker. Richard Coad is the new executive creative director at MDB Communications, and the man who discovered Jared, the Subway spokesman. Richard talks about his days at Publicis Chicago (where he worked on that account) and his perspective on the industry at large.

It's a prelude to Mr. Coad's presentation on Tuesday Sept. 19th ~Finding the Big Idea: Discovering and Launching Subway's Jared Campaign~

So turn up the volume, then post a comment or two here on the blog, we always want the feedback.

See you at Advertising Week

HOW TO LISTEN AND SUBSCRIBE (FREE)

To subscribe using iTunes (PC or Mac) Click Here
To download the mp3 file directly click here (not as fun as subscribing).

Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com

MTLB #2 Interview with Fran Kelly

Ody has the distinct pleasure of talking with Fran Kelly, President & CEO of Arnold Worldwide. They rap about Fran's upcoming visit to DC for Advertising Week, where he will be leading the Breakaway Brands panel discussion.

Mr. Kelly is co-author of the recent book The Breakaway Brand: How Great Brands Stand Out

HOW TO SUBSCRIBE (FREE)

To subscribe using iTunes (PC or Mac) Click Here
To download the mp3 file directly click here (not as fun as subscribing).

Send questions and any technical problems to MakeTheLogoBigger@DCAdClub.com

Special video supplement for Advertising Week

It’s our foray into video podcasting. Not an actual MTLB show, but a :30 spot that you might have seen on TV lately.

It promotes Advertising Week DC, September 18-22, 2006. Now in its third year, Advertising Week DC celebrates the best of the marketing, media and advertising community with a week dedicated to networking, professional development and education. It’s a week of exciting events that include:

The domestic premiere of the 2006 Cannes Advertising Festival winners, Google’s presentation on Emerging Media Trends: “Eyeballs to Engagement”, and other great events including a how-to on building “Breakaway Brands” from Arnold Worldwide’s CEO, Fran Kelly. Don’t miss the fun, and all the buzz about Greater Washington’s marketing communications industry and its role in “Making Big Things Happen.”

For complete info, www.AdvertisingWeekDC.com

NOTE* this video podcast may not play on your video iPod, but it will play in iTunes. Hey, we’re still working out some bugs here.

We'll be back soon with another MTLB audiocast.

MTLB#1 from the Ad Club of Metropolitan Washington

The quite-possibly-anticipated first episode. We feature highlights from Tom Laughon’s luncheon presentation to the DC Ad Club entitled “big ideas, creativity and innovation”. Tom is the founder of Catch Your Limit Consulting.

We also have the latest DC Ad Club news and events as well as our “Deep Quote of the Month.” by Marshall McLuhan

Big thanks to Ad Club members and voice actors extraordinaire Sheldon Smith and Kirk Penbirthy. They’re the great voice-over talent that did our intro and bumpers. You can also find them on a helpful casting site called ProducersHandyDandy.com.

Giant shout-out to Clean Cuts Music and Sound Design for providing studio services for our intros and outros.

The song “Replaced by Robots” courtesy of Lejeune.

Don’t forget to leave us a comment here.

HOW TO LISTEN AND SUBSCRIBE (FREE)

To subscribe using iTunes (PC or Mac) Click Here

To download the MP3 directly (not as fun as subscribing) click here.

Still making it Bigger!

If JB says make the Logo Bigger, then that is what we will do!

Just wanted to tell everyone that things are progressing. Here is a sampling of our PodCast bumper, http://www.dcadclub.com/files/mtlb_promo.mp3

Its just a teaser for all the good things to come. So come back real soon for the unleashing of the first Make the Logo BIGger Pod Cast.

Is that big enough for you?

Yes, it's true, our podcast has a LOGO. Stay tuned for an actual podcast...

Genesis (not the band)

So in anticipation of our first podcast, we've established this little blog. This is where we'll have the summary for each show / helpful links to the stuff we talk about in said show / and a forum for your comments. You can also email the Podcast Team at MakeTheLogoBigger@gmail.com.

Make The Logo Bigger is (will be) the podcast of the Advertising Club of Metropolitan Washington. AKA DC Ad Club. Each show will feature Club news, advertising-related banter, and insightful interviews. No Phil Collins, I swear.